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ON STAGE
Boris Nordenström
Speaker/Investor och Master of Ceremonies
Sara Herrlin
Founder STHLM Music City /
Moderator
Moderator
Helen Waker
CEO / VD
Association of Trade Partners Sweden & Stockholm Fashion District
Association of Trade Partners Sweden & Stockholm Fashion District
Gareth Deakin
Founder, Sonorous
Passionate advocate for the business of music and how technology innovation is changing the music industry for the better. Two decades in music distribution, record labels and music tech start ups. A mentor for Abbey Road Studio’s “Red” start-up incubator. Since 2015 he’s run Sonorous, a consultancy that works with emerging technologies in the music industry.
Passionate advocate for the business of music and how technology innovation is changing the music industry for the better. Two decades in music distribution, record labels and music tech start ups. A mentor for Abbey Road Studio’s “Red” start-up incubator. Since 2015 he’s run Sonorous, a consultancy that works with emerging technologies in the music industry.
Jenny Björk
Intrapreneur with a robust business acumen and a background in sales and leadership. Enthusiastic about culture, serving as a bridge-builder between the music industry and business, and actively contributing to community building. Advisor to Nordic Music Tech | STHLM Music City.
Jenny Lindblad
International Pitch Coach & Chief Storyteller
ELIZA Communication
Advisor to Nordic Music Tech | STHLM Music City
Jenny is one of Europe’s foremost pitch experts.
A lecturer with a consummate understanding of her subject. During Jenny’s time at Ericsson, she gave over 5000 presentations in 5 years to business leaders, government ministers and royalty from around the world. Today she works mainly with startups to sharpen their messages and performances in short formats of under 15 minutes. Jenny has coached more than 950 startups, top executives and TEDx speakers. A sought-after business coach, advisor and mentor, as well as, an international speaker and moderator. Jenny moderated the largest TEDx event in the Nordic, as well as Wikipedia's annual event - Wikimania.
ELIZA Communication
Advisor to Nordic Music Tech | STHLM Music City
Jenny is one of Europe’s foremost pitch experts.
A lecturer with a consummate understanding of her subject. During Jenny’s time at Ericsson, she gave over 5000 presentations in 5 years to business leaders, government ministers and royalty from around the world. Today she works mainly with startups to sharpen their messages and performances in short formats of under 15 minutes. Jenny has coached more than 950 startups, top executives and TEDx speakers. A sought-after business coach, advisor and mentor, as well as, an international speaker and moderator. Jenny moderated the largest TEDx event in the Nordic, as well as Wikipedia's annual event - Wikimania.
Mia Lorentzson
STHLM Music City Key Advisor and Mentor
Started off in the Music Industry as a sound engineer, mastering at Polar Studios and live sound on world tours. Since then she has moved more into the business side as an entrepreneur and working with management, events, startups, e-commerce, online marketing and PR. Mia loves expanding her global network and connecting with new people, new talent, creating new collaborations.
Started off in the Music Industry as a sound engineer, mastering at Polar Studios and live sound on world tours. Since then she has moved more into the business side as an entrepreneur and working with management, events, startups, e-commerce, online marketing and PR. Mia loves expanding her global network and connecting with new people, new talent, creating new collaborations.
Konrad Ydhage
Content creator and YouTuber: STHLM Panda
Emma Bliss
Content creator, streamer and as Swebliss the No1 female streamer in the Nordics.
Martin Willers
Co-Founder Transparent
Sofie Marin
Founder and CEO of Arts Dynamics
Strategist, Cultural Affairs
Sofie specialises in Creativity, Tech and Innovation for Impact.
Arts Dynamics provides Arts/Tech Entrepreneurship Education to Future Proof Artistic Businesses on Earth and in Space
Strategist, Cultural Affairs
Sofie specialises in Creativity, Tech and Innovation for Impact.
Arts Dynamics provides Arts/Tech Entrepreneurship Education to Future Proof Artistic Businesses on Earth and in Space
Sandra Wall
Creative industries development | Focal Point UNESCO City of Music Norrköping, Sweden
Tomas Nihlén
Co-founder, creative technologist and head of gaming and music at the immersive studio TOMLIN STUDIO.
Tomas excels in leveraging the power of Unreal Editor for Fortnite (UEFN) and Verse programming to fuse cutting-edge technology with his passion for gaming and music.
Tomas excels in leveraging the power of Unreal Editor for Fortnite (UEFN) and Verse programming to fuse cutting-edge technology with his passion for gaming and music.
Linda Pierre
Co-founder, creative lead and head of design and environment at the immersive studio TOMLIN STUDIO.
Linda is an avid creator in the Fortnite universe, passionate about merging music with striking visuals to craft immersive, standout experiences.
Linda is an avid creator in the Fortnite universe, passionate about merging music with striking visuals to craft immersive, standout experiences.
Maria Norberg
Head of B2B Partnerships hos The Non-Violence Project Foundation
Passionate about teaching our next generation how to solve conflicts peacefully.
Passionate about teaching our next generation how to solve conflicts peacefully.
Camilla Zedendahl
Royal Djurgården
Björn Masuhr
Founder EasyArr
Björn has a diverse background in organising, innovating, and entrepreneurship, with a lifelong focus on music and events. He laid the foundation at Adolf Fredrik's music classes and Stockholm Boys' Choir. Over the years, he organized events, developed cruises, and established an Event Marketing company. Leading the advancement of the Swedish meeting industry, he attracted intellectual capital through international congresses. For the past three years, Björn has been driving the development and launch of EasyArr.
Björn has a diverse background in organising, innovating, and entrepreneurship, with a lifelong focus on music and events. He laid the foundation at Adolf Fredrik's music classes and Stockholm Boys' Choir. Over the years, he organized events, developed cruises, and established an Event Marketing company. Leading the advancement of the Swedish meeting industry, he attracted intellectual capital through international congresses. For the past three years, Björn has been driving the development and launch of EasyArr.
Allan Montan
Founder of OMIT
A record label owner, publisher and music supervisor.
OMIT creates tools and ceremonies for calm and inner peace.
OMITstrongly supports and contributes to the idea that calm and inner peace, and peace in general is an ongoing process, an endless boogie.
OMITs mission is to create tools for the ongoing process of peace.
A record label owner, publisher and music supervisor.
OMIT creates tools and ceremonies for calm and inner peace.
OMITstrongly supports and contributes to the idea that calm and inner peace, and peace in general is an ongoing process, an endless boogie.
OMITs mission is to create tools for the ongoing process of peace.
Michael Blair
Michael Blair has worked on projects with a Beatle, a Rolling Stone, and was the bartender at Madonna's first bridal shower. He has collaborated with Tom Waits, Lou Reed, Elvis Costello, Weeping Willows, Candlemass, and REM
Johan Mickelin
CTO, Co-founder Wail
Tech entrepreneur and head developer. Silicon Valley 7 years, New York, Stockholm, Valencia. 10+ startups and 10+ Enterprises (Klarna, Cisco, MTGx, Seagate). Founded Refine and built payment solutions for Klarna.
Tech entrepreneur and head developer. Silicon Valley 7 years, New York, Stockholm, Valencia. 10+ startups and 10+ Enterprises (Klarna, Cisco, MTGx, Seagate). Founded Refine and built payment solutions for Klarna.
Magnus Lunay
CEO, Co-founder Wail
Senior concert promoter and artist manager who founded multiple companies within the live music industry. Artistic director for Stockholm Jazz Festival, Stockholm Culture House & City Theatre, Fasching. Stockholm Soul Festival, Festival Re:public and Molde Jazz Festival. Managing director of YOF Creative Partners.
Senior concert promoter and artist manager who founded multiple companies within the live music industry. Artistic director for Stockholm Jazz Festival, Stockholm Culture House & City Theatre, Fasching. Stockholm Soul Festival, Festival Re:public and Molde Jazz Festival. Managing director of YOF Creative Partners.
George Charkviani
CEO. Co-founder Freedrum
Background in mechanical engineering, working at some quite large firms such as Sony, Axis Communications, Tetra Pak to name a few, and then co-founded an agency which basically works to connect engineers and designers at the starting phase of any initiative projects for hardware tech, and then decided to start Freedrum, which was way more specialized on specifically air drumming kit. The idea is to make drumming cheaper and more accessible globally.
Background in mechanical engineering, working at some quite large firms such as Sony, Axis Communications, Tetra Pak to name a few, and then co-founded an agency which basically works to connect engineers and designers at the starting phase of any initiative projects for hardware tech, and then decided to start Freedrum, which was way more specialized on specifically air drumming kit. The idea is to make drumming cheaper and more accessible globally.
Peter Åstedt
Future Echoes Festival Director
A 30-year music industry veteran, founded Dead Frog Records at fifteen,. An early digital pioneer, he uploaded his first mp3 in 1995 and co-founded the legal mp3-selling site Vitaminic. Peter's contributions include digital distribution services, Musichelp Sweden AB supporting 10,000+ artists, and Musichelp Publishing, known for placing music with global brands. Notable achievements include artists at the 2012 London Olympics and three Superbowl commercial placements. He expanded Musichelp globally, worked with showcase festivals, and actively participated in music organizations and conferences. Peter initiated the non-profit showcase festival company "Discover Sensation" and most recently, the International showcase festival; Future Echoes.
A 30-year music industry veteran, founded Dead Frog Records at fifteen,. An early digital pioneer, he uploaded his first mp3 in 1995 and co-founded the legal mp3-selling site Vitaminic. Peter's contributions include digital distribution services, Musichelp Sweden AB supporting 10,000+ artists, and Musichelp Publishing, known for placing music with global brands. Notable achievements include artists at the 2012 London Olympics and three Superbowl commercial placements. He expanded Musichelp globally, worked with showcase festivals, and actively participated in music organizations and conferences. Peter initiated the non-profit showcase festival company "Discover Sensation" and most recently, the International showcase festival; Future Echoes.
Leo Fuglseth
The Node
Alfred Kamryd
The Node
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