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A cosmopolitan atmosphere, entrepreneurial climate and an audience of trend conscious and open-minded consumers create exciting opportunities for brands in fashion and retail. Stockholm is a city where creativity and innovation are propelled by the notion that nothing is impossible. Sustainability and tech are driving change in the fashion & design industries, and Stockholm is leading the way.

Design in Stockholm runs deeper than mere aesthetics. It's a way of living and thinking that is visible everywhere from the clothes we wear to the buildings we live and work in. As a city of early adopters, international retailers view Stockholm as an ideal test market for everything from new sustainable materials and upcycling to circular business models. The strong tech sector in Stockholm in combination with Swedes’ focus on sustainability makes Stockholm a perfect place for international retailers to prepare for the future.


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